At IndiaMoneyMart (IMM) the more than 50% of the loan applicant fall into the age bracket of 25 years to 35 years. Individuals between the age group of 36 to 40 years form a distant second. The digitally youth appears to value convenience and is more likely to borrow money online.

About 55% of loan applicants on IndiaMoneyMart List requires small ticket size loans ranging from INR 25,000 to INR 100,000. There is tremendous scope to grow the average loan ticket size beyond INR 2Lakhs in the near future with RBI Guidelines and Norms of Lending in place Currently, a lender or borrower cannot transact loans beyond INR 50Lakhs across all platforms. Also, no single lender can lend a particular borrower beyond INR 50,000

There is a healthy spread across purpose of loan for which applicants reach out to IndiaMoneyMart. Business funding, Debt Consolidation, Family event and Home Improvement are the top picks for our lenders. An overwhelming percentage of loan applicants on IMM platform are from urban areas which indicates the credit gap unserviced by traditional financial institutions across all purposes of taking credit.

About two-thirds of loan book at IndiaMoneyMart is concentrated with loan applicants perceived as very low risk or low risk at IndiaMoneyMart. Such a strong conservative approach was influenced by lack of standard guidelines when the platform started. The lending behaviour too indicates a conservative approach which is steadily loosening up after the RBI Guidelines. Our borrowers are assessed upon proprietary tools to arrive at risk rating.

About one-third of the loan applicants listed on the IMM platform secure full 100% funding. Rest of profiles may receive partial or no funding due to lender disinterest. IndiaMoneyMart offers multiple data points to enable the lender to assess the risk associated with the loan applicant and lend as per their risk appetite. IMM does not influence the lending decision of its lenders.

Portfolio Performance - 25.2%

NPA - 4.24%